Home / Licensed premises in 2026
27th February 2026
Claire Morris, Associate
As if Oasis returning to Manchester for their home coming gigs wasn’t enough, the Brit Awards are at Manchester’s Co-Op Live on 28 February 2026 and MOBO on 26 March 2026, putting Manchester, yet again, firmly in the national spotlight and – quite frankly – where it belongs.
Clearly, hosting the event at Co-Op Live marks yet another significant moment for the region and will undoubtedly increase footfall, media presence and hospitality demand. However, the Brits Awards should not be viewed in isolation. Together with other sporting fixtures and entertainment events, operators will want to be ready for the sustained trading pressure and the opportunities this will create. All of this will be undoubtedly welcome at a time when the hospitality and leisure trade is trying to navigate its way through some of the harshest economic challenges yet. But if we know anything, it is that the hospitality and leisure trade is one of the most innovative and creative. It doesn’t stand still — it evolves with its audience, refreshing itself and reimagining experiences into the next must-try moment giving people new reasons to swap the sofa for a seat at the table.
Different types of events will generate different trading dynamics and customer expectations. For example, operators may choose to host themed activations — such as live screenings of major sporting fixtures or music events — as well as post-event celebrations and after-parties. Operators might also adapt both internal and external spaces to create new trading formats, extend opening hours, and introduce limited-edition menus. They may also collaborate with brands, local artists or local suppliers, or deliver immersive experiences that align with the wider city programme. In doing so, venues can capitalise not only on footfall, but on the atmosphere, energy and audience profile that major sporting, cultural and leisure events bring to a destination.
In addition to creating a commercial opportunity, doing something different can also invite regulatory risk. So, planning an event should include reviewing your existing permissions (or lack of), identifying any restrictions, and considering how best to put in place the authorisations you will need to ensure your event proceeds smoothly. Taking a holistic approach enables premises to navigate the regulatory framework strategically and maximise the opportunities it allows.
This article provides a helpful checklist for licensed and unlicensed premises to ensure they can capitalise from local, national and global events to maximise their trading ability.
1. Check your permitted hours for licensable activities
2. Review your regulated entertainment permissions and know your exemptions
3. Check your premises licence conditions
4. Audit your outdoor areas
5. Consider capacity & layout
6. Noise Management
7. People management
8. How best to introduce commercial flexibility?
9. TENs – plan around the annual allowances
10. Think ahead, understand the prospects of success and be aware of the determination timescales associated with the various authorisations:
Get in touch with our licensing team if you have any queries about your premises at [email protected] or 0161 832 3434.