Home / The BRIT Awards come to Manchester – what this means for businesses
24th February 2026
Susan Honeyands, Partner
For the first time in its history, the BRIT Awards will be hosted outside London, with the 2026 ceremony taking place at Coop Live in Manchester. This marks a significant milestone not only for the music industry, but for the North West’s wider business community.
While the BRIT Awards are best known for celebrating musical excellence, events of this scale bring substantial commercial opportunity – alongside important legal and regulatory considerations – for businesses operating in and around the region.
Increased economic activity Major international events typically drive increased footfall across the hospitality, retail, leisure and transport sectors. With higher levels of trade often comes the need for updated commercial contracts, revised insurance arrangements, temporary staffing solutions and new supplier or partnership agreements.
Intellectual property and brand protection High profile events naturally increase brand exposure. Businesses engaging in sponsorships, marketing campaigns or collaborations should ensure that trademarks, licensing arrangements and image rights are properly protected to safeguard brand value and avoid disputes.
Contracts, regulation and compliance From venue and supplier agreements to regulatory compliance and health and safety obligations, clear and robust legal documentation is essential to manage risk and ensure smooth delivery during fast-moving event periods.
Supporting the creative industries Manchester’s established creative sector will benefit from increased national and international attention. Artists, producers and creative entrepreneurs may require advice on recording and publishing agreements, management contracts and wider commercial negotiations.
The decision to host the BRIT Awards in Manchester reflects the city’s growing influence as a cultural and commercial centre. For local businesses, this presents an opportunity to capitalise on increased visibility and activity, while ensuring appropriate legal safeguards are in place.
Our team is already advising clients across hospitality, retail, media and the creative industries in preparation for the year ahead. Contact our leisure and hospitality team for more information.