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Kuits advises Manchester beauty e-retailer on collaboration with international influencer

30 Sep 2020

Commercial law firm Kuits has advised Manchester-based e-retailer Beauty Bay on its collaboration with global beauty influencer Nikkie de Jager, better known by her YouTube channel name NikkieTutorials.

The collaboration, a limited edition eyeshadow palette, is Nikkie’s first UK brand partnership and represents the biggest campaign in Beauty Bay’s history.

The palette sold out in under eight hours on its initial launch.

Rebecca Bainbridge of the Kuits commercial team, which specialises in working with advising e-commerce businesses, advised Beauty Bay in respect of the relationship between the retailer and the Netherlands-based influencer, who has more than 13.5m subscribers on Youtube and 14m Instagram followers.

Rebecca said: “We know how excited the Beauty Bay team were about this collaboration and the opportunity to work with Nikkie and we’re delighted to have advised them on this milestone. It is a testament to the ethos of the Beauty Bay team that Nikkie chose to partner with them on this project.”

David Gabbie, CEO of Beauty Bay said: “We’re incredibly proud of the success of our collaboration with Nikkie. It’s been our biggest launch yet and we’re pleased that Nikkie and Beauty Bay fans have responded so positively to the palette.”

Kuits has been the trusted legal advisor for Beauty Bay since its launch in 2007. Since then, the brand has been at the forefront of independent beauty retailing, introducing what are now some of the world’s top beauty brands to the global market. It now employs over 400 people from its headquarters in Salford Quays.

The NikkieTutorials x BEAUTY BAY palette costs £25 and will be restocked exclusively on on 30 September 2020.

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